Strategic Edge
Strategic Edge
530 Hemlock Way
Edmonds, WA 98020
p 800.800.8314
f 425.776.1104
Why we created strategic edge partners and, most importantly, what's in it for you.
There are subtle and not-so-subtle aspects of understanding how the cosmetic medical field works. What do patients really want? How have their needs changed over the years? How are physicians perceived? How can suppliers better meet the changing needs of practices today?
Dana Fox and her team of industry experts have been working in the plastic surgery field for decades and fully understands how to reach this particular consumer on a much deeper level than other marketing companies.
Our clients have told us that doing their own marketing is like trying to solve a puzzle without a picture to go by.
Strategic Edge understands your need for dynamic marketing and advertising solutions better than any other marketing company. Our award-winning team of professionals is here to help you steer the ship in the right direction. We begin by looking at all aspects of your internal and external identity, while auditing your strengths, weaknesses, opportunities and threats. Then we review all of your marketing efforts – web, collateral and advertising -- and assess where we can help improve your reach and frequency.
The most successful marketing combines research and creativity working in concert to bring your unique selling proposition to life. Whether it is developing your Internet strategy or radio and/or print campaign, you need a plan and an execution strategy.
Smart marketing solutions can carve out a unique, memorable niche for you.
On- and Off- Site Practice Marketing Assessments
When we work with your practice on-site, we look at all aspects of your facility from a non-biased prospective. We make recommendations for your internal and external image, staff issues, patient customer service and revenue management. We also guide you and your staff through a SWOT Analysis, which measures your Strengths, Weaknesses, Opportunities and Threats. It is through this process that we assist practices in growing their revenue. In some cases we lead a comprehensive Team Building and Conflict Resolution workshop that directly influences your marketing strategy.
Marketing and Media Audit
This is the first step. We take an in-depth look at all aspects of your practice brand starting with interviews with you and your staff as well as an evaluation of your competitors.
Marketing training and seminars
This is how we make sure your staff supports your marketing efforts by putting the best face on your business.
Print
Branding/Identity Programs
Logo Development
Stationery, envelopes, business cards
Brochures, direct mail, newsletters
Web Development
Strategy
Design
Content Development
Search Engine Marketing
Giving you more visibility on the Internet
Blogging
Content and Copywriting
Link Building
Reporting
Online Reputation Management
Paid Search Advertising (PPC)
Search Engine Optimization
Social Media
Usability
Viral Marketing
Advertising
Magazine, newspaper and ad development
Photography
On Location Custom Photo Shoots
Portraits
Corporate Photo Shoots
Media Buying
Print
Radio
Television
Media analysis and buying
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