Dawnpilot

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Dawnpilot
P.O. Box 1425
Port Hadlock, WA 98339

Online Ad Business Management in performance-based campaign services in Direct Response TV, Internet and Social Media Marketing:

Learn secrets of As Seen On TV companies to make money. Get free marketing advice to sell on the Internet, on TV and in social media.


Internet Advertising Services- Selling a product or service? Need leads? Want to drive more traffic? Call for your free consultation.

--Media placement and customer acquisition:

--Opt-in permission email advertising

--Banner, textlink, coregistration

Direct Response TV Advertising- Want to know who are the most experienced companies who provide the most value in marketing infomercial products?

--Advice and guidance to make critical vendor choices

--TV producers

--Media placement and ad agencies

--Call centers

--Fulfillment companies

--Credit card processors

Social Media Advertising- Where your investment may be as little as your time, performance-based advertising just doesn't get better!

Outsource your online business management at the beginning when the setup is more labor intensive and while you learn. Gradually you can take it over if you want to accommodate the requirements of time and resources in your organization. Or you may decide to continue with outside guidance as the Social Sphere expands. For example, I heard that Comcast has doubled their social media staff from about 7 to 14-15 in the last year. Prepare for success.

Speaking of success, you might like to know about some real results before we get started. “The world’s most valuable brands. Who’s most engaged?,” a study prepared by Wetpaint and Altimeter, demonstrated that revenues increased by 18% by using social media (http://www.engagementdb.com).

So let’s get started. Make a list of what you want and need your Social Sphere of Influence to do for you. What does that list look like?

Your consumer connection:

Is that:

Retention
Finding new consumers
Education
Building relationships
Getting feedback from consumers
Increasing sales
Other initiatives
Finding, talking to investors
Introducing new products, new services
What else do you need to do?

Some of the forms beyond your website that you can put in your Social Sphere might include:

Blogs
White papers, articles, newsletters
Social media: LinkedIn, Twitter, Facebook & an ever-growing list of niche networks
Each choice offers different opportunities. Each offers the possibilities to have different as well as several voices. Formats can be intriguing. Twitter’s short format can be challenging. Each has its own place and may or may not fit with your plan. Any and all can be viral. So a good consumer experience has an excellent chance of being shared.

Take blogs, for instance. Blogs can look like a website with the look and feel, navigation and sections for Services, About, Contact et al. The difference should be the immediacy of news that’s regularly updated from once a month to once a week. This is the Podium point-of-view. Your voice. Representing your company’s voice.

The blog can be opened up to receive comments from readers, consumers, and the entire Spheriverse. Now it becomes a two-way superhighway of discussion, feedback and response to that feedback. An ongoing conversation. This has the power to be exponentially expansive and rewarding – for both your business and your consumer.

Articles, white papers, press releases, and newsletters are also a way to put out your voice, your opinions, and your announcements. Your website and all the parts of your Social Sphere will bring conversation back to you. It’s your job to plan the management of receiving and responding to those messages.

The social media each have their own channel of audience to offer. LinkedIn has professionals and folks looking to hire and be hired. Join groups to begin conversations. You can seek out and make important connections with people looking for answers.

Consumers are everywhere in all the social spaces. Your approach to each will probably be a little different with each one. Certainly the confinement and environment of the formats and technologies of each will impact the messages that you design.

As time goes on, no doubt the Spheriverse will continue to expand at a rapid pace of cyberspeed. Choices will increase. But the concept of the two-way dialogue remains constant. The challenge is in managing the communications most effectively. Enjoy and grow with the movement.